Executive broadcasts
When a chief executive is on screen, the production is not about polish. It is about making sure nothing between the message and the audience gets in the way.
The short answer
West Peek Productions produces executive broadcasts — all-hands, leadership updates, town halls and announcement moments — with rehearsed presenters, live technical direction, and a planned failover for each way the broadcast can fail.
A single-session executive broadcast typically sits in the published $2,500 to $7,500 band. It moves into the $10,000 to $50,000 and above category once there is an in-room audience, concurrent tracks or a redundant backup stream.
Why these are different
An external webinar that glitches costs you some goodwill from an audience that chose to attend. An all-hands that glitches is watched by your entire organisation, cannot be quietly rescheduled, and is remembered. The technical requirements are similar. The tolerance for failure is not.
What that changes in practice
- The principal rehearsesSenior leaders are the hardest people to get into a rehearsal and the most expensive to have unrehearsed. Booking this early is the single highest-leverage decision in the whole production.
- Failover is assumed, not optionalA planned path for a dropped presenter, a failed screen share, and a stopped stream — decided in advance, not improvised while several thousand people watch.
- Questions are handled deliberatelyWhether Q&A is live, moderated, pre-submitted or triaged changes the run of show and the risk profile. It is a decision, not a default.
- Distribution is planned before the broadcastPeople will miss it. What they watch afterwards should be a deliberate cut, not a two-hour raw file.
Lead time
Two to three weeks is workable for a straightforward single-speaker broadcast. Anything with multiple executives, a live demo or an in-room component needs longer, and the constraint is almost always getting the principals into a rehearsal slot rather than production capacity.
Related work
Executive broadcasts frequently sit inside a bigger internal communication problem — what the organisation hears, how often, and whether anyone believes it. That is where community strategy and storytelling and content tend to matter more than the broadcast itself.
Common questions
What is an executive broadcast?
A live production built around a senior leader speaking to an internal or invited audience — an all-hands, a town hall, a leadership update or an announcement. The distinguishing feature is that failure is a credibility problem rather than an inconvenience.
How much does an executive broadcast cost?
A single-session broadcast sits in the published $2,500 to $7,500 moderated band. An in-room audience, concurrent tracks or a redundant backup stream moves it into the $10,000 to $50,000 and above category. See what event production costs.
What are you trying to build?
Tell us the event type, the date, the audience size, the speaker count and the moments that must not fail. That is enough to place the job in a band and tell you what it needs.
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