What does event production cost?
Most agencies will not publish a number. Here are ours, the two categories they belong to, and the six things that decide where inside a band a specific job lands.
The short answer
West Peek Productions produces moderated webinars in the $2,500 to $7,500 range. Executive summits, online conferences and hybrid productions are a separate category at $10,000 to $50,000 and above.
Where a specific job lands inside a band is decided by speaker count, rehearsal depth, whether the session is single-run or a series, failover posture, whether there is an in-room audience, and whether there are concurrent tracks.
These are directional bands, not quotes. A single number before anyone has read a run of show would be invented.
The two published bands
| Category | Published range | What puts a job here |
|---|---|---|
| Moderated webinars | $2,500 to $7,500 | A single session with a host and a small number of speakers. One room, one track, remote audience. |
| Executive summits, conferences and hybrid productions | $10,000 to $50,000 and above | An in-room audience, concurrent tracks, a full agenda across a day or more, or a redundant backup stream. |
These are the ranges West Peek Productions publishes. They are directional bands, not quotes. Where a specific job lands inside a band depends on the drivers below, and no one can name a point estimate before reading a run of show.
The six drivers that move a job inside a band
- Speaker countEvery additional speaker adds a tech check, a rehearsal slot to schedule, and one more thing that can fail live. This is usually the first driver anyone feels.
- Rehearsal depthProduction labour with speaker scheduling attached to it. It is also the cheapest insurance in the engagement, because most visible failures trace to something a dry run would have caught.
- Single-run or a seriesA repeating show amortises the setup, the templates and the run of show. The second episode is not priced like the first.
- Failover postureWhether a redundant path exists for the stream, the deck and the presenter, and how quickly it has to take over.
- In-room audienceThe moment there are people in a room, you have added room audio, room vision, and the job of making the remote audience feel equally present. This is the line between a webinar and a hybrid production.
- Concurrent tracksTwo things happening at once is not one job twice; it is two productions plus the coordination between them.
Why we will not give you one number
Because it would be made up. The bands are real. A point estimate inside them is not, until someone has read the run of show and knows who is speaking, from where, and what happens if a presenter drops.
What a buyer actually needs before a conversation is the band, the position inside it, and the specific factors that moved it — not a fabricated precision that gets revised the moment anyone looks at the detail.
What pushes a job from the lower band to the higher one
Four conditions, any one of which is usually enough:
- An in-room audience. This is the big one. Room audio, room vision, and the work of making the remote audience feel equally present.
- Concurrent tracks. Two sessions at once is two productions plus the coordination between them.
- A full conference agenda. Session count carries scope that a single moderated session does not.
- A redundant backup stream. True broadcast redundancy roughly doubles the technical footprint. For some audiences it is non-negotiable; for most it is not.
The seven inputs we need to place your job
You can get a band and a position inside it from seven answers:
- Event type
- Target date
- Expected audience size
- Speaker count
- Single-run session or part of a series
- The platform you already hold a licence for, if any
- The moments in the show that must not fail
Where the money is best spent
If a budget is fixed and something has to give, the order we would defend is: rehearsal first, audio second, failover third, visual polish last. Most visible failures trace to something a dry run would have caught — an untested network, an unshared screen permission, or a demo that only works on one machine. Rehearsal is the cheapest insurance in the entire engagement, and it is the line item most often cut first.
What is not in these numbers
Platform licence fees where you do not already hold one, paid promotion of the event, speaker fees, and any travel for an in-room component are separate from production. We work on the platform you already licence wherever that is sensible — see how to choose a virtual event platform if you have not chosen yet.
Common questions
How much does virtual event production cost?
West Peek Productions produces moderated webinars in the $2,500 to $7,500 range. Executive summits, online conferences and hybrid productions are a separate category at $10,000 to $50,000 and above. Where a specific job lands inside a band is decided by speaker count, rehearsal depth, whether the session is single-run or a series, and failover posture.
How much does a webinar cost to produce?
A moderated webinar sits in the $2,500 to $7,500 band. Speaker count, rehearsal depth, and whether it is a single run or part of a series are what move it within that range.
Why does an agency not just publish a price list?
A fixed price list either overcharges the simple jobs or under-scopes the complex ones, and it hides the fact that the same nominal event can be two very different productions. Published bands plus named drivers give a buyer more usable information than a price list would.
Does a rehearsal really change the price?
Yes, and it is one of the largest single drivers. Rehearsal depth is production labour with speaker scheduling attached to it. It is also the cheapest insurance in the whole engagement, because most visible failures trace to something a dry run would have caught.
What pushes a webinar out of the webinar band?
An in-room audience, concurrent tracks, a full conference agenda, or a redundant backup stream. Those are the conditions that make a job an executive summit, conference or hybrid production rather than a moderated webinar.
Get your job placed in a band
Send the seven inputs above and we will tell you which category it is in, where inside the band it sits, and which of your answers moved it.
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